You’ll be amazed

  ROSY LILY スターターキット

  季節限定の香りも先取りで試せる数量限定生産パッケージ

Have you already had a chance to try it?

It has a nice scent and you can clean shoes surprisingly easily.

Just wipe with a dry towel. No rinsing!

ROSY LILYは洗い流さないシューズシャンプーです。
It only needs to be towel-dried, no rinse required. So you can wash and dry it very easily, casually, and quickly. Moreover, it has an amazingly good scent.

The key to keeping shoes clean is to wash them as soon as they get dirty.
However, that is difficult. But what if it could be washed easily?
With the convenience of no need to rinse, and the fun of fragrance,it makes shoe washing more accessible.

The reason for choosing ROSY LILY

Because it doesn't need to be rinsed.

Easy to wash

"Ah, I have to wash my shoes,"and,
whenever you feel like to wash your shoes.

In more detail

So surprising that it takes your breath away

You can wash it with a nice fragrance.

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A promise of a wonderful fragrance experience with five carefully selected scents. Only ROSY LIILY lets you choose the fragrance.

In more detail

Genuine leather and suede too.

Can wash anything.

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※ You cannot wash hemp and silk.

In more detail

A new concept of washing with foam. Be freed from the hassle of washing shoes with overwhelming time-saving.
Shoe Shampoo was first developed by ROSY LILY in 2020.

AKANE

2021/08/09

The shoes are now so clean that I thought they were different ones. I'm glad I can take care of them such easily. Thank you!

Customer

2021/06/07

I was so surprised that stains could be removed such easily without water.I used to feel reluctant to take my sneakers out to laundry so it simply feels great to clean my shoes at home such easily. It used to be a dilemma that the shoes are dirty but it takes time to wash…so now, it’s a rebirth for all my sneakers!

TOMOKO

2021/06/22

I was half in doubt at first (sorry but it's true!) but in just 5 seconds, I was so surprised to find out that it smelled so great!

RIE

2021/07/03

‎I wasn't sure, but when I tried, I couldn't help to scream out loud, "Wow, it's so clean!" I was so impressed! :) The washing process was so much fun!

Customer

2021/07/16

I was sooooo amazed. 頑固な汚れがみるみる落ちて、10分くらいかけて擦ると本当に買ったときのように綺麗な靴になりました！！ 

TOMOHARU

2021-11-04

I was so surprised that it could even clean the suedes! さすがに１回だけで、という訳にはいかなかったけど、３回位繰り返したらキレイになりました。

TAKAHASHI

2021/02/25

The green color's back!I wondered if it would discolor after washing but it didn't! It's like a rebirth for my shoes. I'm so satisfied.

KOMI

2021/06/15

I came to know this product on Instagram.I was half in doubt when I clicked the purchase button but it was wonderful! It’s a powerful cleaner! Honestly shoe-washing was torture but with this, it’s easy breezy. Nothing could stop me from using this.‎ ‎‎

AI

2021/03/14

早速、使用してみると簡単に汚れが落ちました。 I tried it immediately after my purchase and it worked well! It’s great in the way that it saves my time!! :) It’s also a nice present for friends, too!

KANAKO

2022/06/07

I just love this thing so I have already bought a refill!It dries easily after cleaning so I can wash my shoes right before putting them on and heading out. It’s amazing. It works on all shoes from adult shoes to kids’ spikes! I love it.

MONAMI

2022/05/2

This item simply lowers the bar of shoe-washing!And the tiny little bottle looks so lovely! :) I am so looking forward to the new fragrances! :)

AYA

2021/10/30

I didn’t have high expectations at first because I didn’t notice any dramatic changes in the before-and-after photos I saw on Instagram. However, after actually using it,I was amazed at how clean it got.

See more detailed reviews.

FAQ

もっと詳細なFAQを見る

[Official Site Limited] ROSY LILY Starter Kit

5 fragrances of shampoo and a set of 7 items including a brush and a cloth.

This is the most cost-effective set with a capacity of 250ml.

[Official Site Limited] ROSY LILY Starter Kit
[Official Site Limited] ROSY LILY Starter Kit
[Official Site Limited] ROSY LILY Starter Kit
[Official Site Limited] ROSY LILY Starter Kit

-Starter Kit to Try Multiple Scents at Once
-Convenient for travel and carrying, thanks to the cap.
-Mini bottle designed for easy use by women with smaller hands.
- Made from 99% natural materials
- Orders placed before 12pm on weekdays are able to be sent out the same day!
‎-We will use ECMS for international shipping.‎‎
- Purchased items can be returned within 30 days.
- Convenience store paymentRakuten Point payment‎

𓍯𓈒𓏸︎︎︎︎Limited Edition
KINMOKUSEI・SAKURA・OTOMEYURI・HIMESAYURI・OCHA

𓍯𓈒𓏸︎︎︎︎Standard Edition
OTOMEYURI・HIMESAYURI・OCHA・SPA・FOREST

‎

‎

$69.40

You can choose a fragrance.

Your purchase will be completed in about 1 minute.
We offer various payment methods.

This product cannot be purchased using Amazon Pay.

We can deliver to international customers in approximately one week.

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Point

01

Surprising simplicity.

"Ah, I have to wash my shoes,"and,
whenever you feel like to wash your shoes.

Point

02

Can wash various things.

Not only sneakers, but also pumps and leather shoes.

Of course, from faux leather,genuine leather, suede,canvas, mesh fabric, to enamel materials. You can wash shoes of various materials.You can also wash mouton boots.

If the video stops, tap it to play again!

You can wash genuine leather.

You can also wash real leather shoes, from leather sneakers to dress shoes. It's surprisingly easy to wash real leather shoes, which used to be difficult.

You can also wash suede.

You can also clean suede shoes. Colored suede gets dirtier than you think, so I believe you would be surprised by the before and after.

You can also wash synthetic leather.

Of course, you can also wash synthetic leather shoes. Synthetic leather sneakers are the easiest material to wash. Please enjoy washing your shoes!

You can also wash the canvas.

There are some tips for washing things like canvas Converse, but they can be easily washed without the need for rinsing.

You can also wash running shoes.

Running shoes made from mesh fabric also require a bit of skill, but they can be easily washed without the need for rinsing.

You can also wash enamel.

Shoes such as pumps that are easily damaged, whether they are made of leather or enamel, can be easily washed.

You can also watch a detailed video of normal playback.
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You can also wash bags and wallets.

※ Quoted from Youtube

Point

03

The secret of stain removal is

There is a brush and ingredient formulation.

There are many types of brushes, and designs are required according to their uses. ROSY LILY's shoe shampoo brush was designed to be compact to fit in the palm of your hand, with a cute and easy-to-use shape in mind.

Six specially selected ingredients

Kind to both the material of the shoes and the environment

ROSY LILY's shoe shampoo, with 6 ingredients working together, can exhibit high cleaning power, allowing it to keep various types of shoes clean.

The characteristic of this product is that it thoroughly removes dirt from sneakers, boots, sports shoes, etc., and is gentle on both the material of the shoes and the environment. From now on, I will introduce the function of each ingredient in detail.

Alkyl Glycoside

自然にやさしい成分: This ingredient is made from plant-derived materials and is characterized by being gentle on shoe materials. It is also less likely to burden the environment and is attracting attention as a component that returns to nature.

It gently removes dirt without damaging the material.It is easy to use even on delicate shoe materials and can be used with confidence on important shoes. For example, it is effective on leather shoes and shoes made of delicate materials.

ポイント: Despite its natural origins, it has a strong cleansing power, which is further enhanced by the synergistic effect with other ingredients. Moreover, it can maintain the color and texture of shoes even with repeated use.

ポリ(オキシエチレン)＝ドデシルエーテル硫酸エステルナトリウム

強力な汚れ落とし: This ingredient has a very strong power to lift and remove dirt. It penetrates deep into the crevices of shoes, firmly removing stubborn dirt and greasy stains. Particularly, it demonstrates outstanding effects on shoes that have been stained with sweat or mud after exercise.

すすぎやすい: You can use it with confidence because it does not easily leave residues on shoes. It prevents the deterioration of the material and makes your shoes last longer.

泡立ちの良さ: With plenty of foam, it makes the touch during cleaning pleasant, and makes the washing process comfortable. The foam wraps around the dirt and thoroughly removes it, enhancing the satisfaction after the job is done.

Alkyl Betaine

泡の質を向上: Alkyl betaine enhances foaming and creates creamy, stable foam. This foam encapsulates dirt and thoroughly removes it from the crevices of shoes.

低刺激性: It is gentle on shoe materials, and can be used with confidence even on shoes made of particularly delicate materials.

ポイント: By combining with other ingredients, it enhances the overall cleaning effect, while thoroughly cleaning and protecting the material.

Polyhydric Alcohol

汚れの浮き上がりを助ける: Polyvalent alcohol has the effect of lifting dirt from the surface of shoes.

保湿効果: It protects the material of the shoes from drying out, preventing cracks in the fibers and rubber parts.

ポイント: It has the effect of maintaining the texture of the shoes even after cleaning, and making them last longer.

エチレングリコールモノフェニールエーテル

頑固な汚れに対応: It effectively removes stubborn dirt that has gotten into small gaps and joints.

浸透性の高さ: It penetrates deep into the shoes, breaking down dirt that is hard to remove with normal cleaning.

Point: 特に運動靴や作業靴など、汚れがひどい靴に最適な成分です。

Chelating agent

Remove metal ions in water: キレート剤は、水に含まれるカルシウムやマグネシウムを捕まえて、洗剤の効果を妨げないようにします。

素材の劣化を防ぐ: It prevents dullness and deterioration caused by metal ions adhering to shoes.

ポイント: I will support so that the detergent demonstrates high effectiveness in any water quality.

Six components work together.

This is a plant-derived, highly biodegradable component. While minimizing environmental impact, it effectively removes oil and mud stains, protects the material of the shoes, and prevents drying.

Furthermore, by using a no-rinse design and environmentally friendly ingredients, we are balancing cleanliness with sustainability.

ROSY LILY's products are not made with the premise of being mass-produced with cheap ingredients. This would be understood if you compare the ingredients.

Only ROSY LILY does it to this extent.I take pride in saying that. Because the cost is too high...

Please feel free to compare. The ingredients, formula, scent, lineup, cost-performance, you should be surprised at how different they are in all aspects.

Miho Kata.

2022/02/28

I often saw it on Instagram and was curious. Just wipe it off?? I was skeptical but I decided to buy it anyway.

I wish I had bought it sooner! Everyone in my family loves the sneakers that have been cleaned and keeps asking for more to be done. I was really surprised that there's no need to soak them or scrub hard. Highly recommended!♪

Naoko, please.

2022/02/01

I've been indecisive about buying it for a long time, and finally made up my mind.

I had some brushes for shoes, so I was going to just go with the foam, but in the end, I'm glad I went with the starter kit.

This is because it is coated on the inside of the brush considering the possibility of getting wet, and the hardness of the bristles is more resilient than what I had at home, but not too hard, making it easy to use.

Myco Hi.

2022/03/20

Before purchasing, I was hesitant and wondered if it really could clean without water. It took some time, but the moment I got it and used it, I found myself wondering why I hadn't bought it sooner.

Chiharu Ta.

2023/02/13

I found it on an Instagram ad and was interested, but I was wondering if it was real, so I didn't press the purchase button. However, after trying it this time, I thought that the time I hesitated was wasted.

The usability is easy, it becomes clean immediately, and the scent is great! The tip of the photo is after use, and the side is before use. I will continue to use it in the future!

Early Moonfall.

2023/03/12

I was hesitant to buy it because I felt the price was a bit high. However, it's much more economical than constantly replacing shoes! I should have bought it sooner (lol).

Since you can quickly wash them when they get dirty, it seems like the shoes will last longer. Children in the second grade of elementary school and kindergarteners are enjoying washing them.

Sayaka Kiku.

2022/03/24

This was my first purchase, and although I was interested, I had been unable to place an order.

There are several shoes that I can't wash vigorously because I'm afraid the color will fade, and even if I could wash them, there are shoes that I was contemplating throwing away because the stains wouldn't come off.

I purchased this and used it while adjusting the amount of foam depending on the material, and there were different ways to wash depending on the material. The scent is nice. All you have to do is rub it quickly with a brush and wipe it off. There is no need to dry it outside, and it is very helpful that you can wash it at any time indoors, even when it is cold.

Hiromi Ta.

2021/07/03

My child's sneakers get dirty easily, even when I wash them. Every time, I wash and dry them, but they just won't dry well during this season. It has been quite troublesome.

I was hesitant about this product when I first looked at it, but I was surprised by its convenience after buying and using it. Moreover, it really does make things clean.

And the fragrance was very nice, the children also loved it. I now think I should have bought it sooner. If you are interested, please give it a try. I highly recommend it.

Asuka Far.

2022/03/22

Even baseball spikes dirtied with black soil will be just like this! They'll become incredibly clean!

I was unsure about buying it, but it was totally the right decision!! It goes well with any other sneakers or boots! If you're hesitating to buy, I believe you won't regret it! Also, no need to worry about being affected by the weather!

Yasuko O.

2021/10/11

I saw an advertisement on Instagram and I've been curious about it ever since. When I used it, my shoes really sparkled! I'm not afraid of my favorite white shoes getting dirty anymore. The scent is also good, making my entrance smell nice.

Point

04

"Like a fragrance"

There are five classic scents to choose from.

「The scent of ROSY LILY, which is being talked about as if it's like a fragrance.In addition to the five standard scents of maiden lily, princess lily, tea, spa, and forest, we also offer a fragrance-free option.

We plan limited quantity scents for each season, and they will be discontinued as soon as they run out.

Features of fragrance

Fragrance Map

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For those who are struggling to choose a fragrance, you can find help here.

"Let's wash with a nice scent."

Enjoy the fun that is fragrant in this very moment.

The scent of ROSY LILY is designed to be noticeable only while washing. After cleaning, the fragrance quickly dissipates and doesn't linger. This is designed for you to enjoy the time of washing.

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‎The thing that ROSY LILY is most particular about is "fragrance".です。 なぜ香りに極端にこだわるのか？それには理由があります。

There are many powerful detergents in the world. However, such products can be difficult to handle, or washing can be very challenging. Or the design is not excellent.

そういった製品は継続的に使用できますか？靴が綺麗なことよりも面倒臭いが勝ってしまわないでしょうか？

"You can wash it without rinsing."

This has greatly lowered the barrier to my work. However, it is still insufficient to make it a habit.That is "fun."

とても良い香りは、何度でも香りたくなる、そういう力があります。

If during work, one's heart is filled with a pleasant scent, they will be attracted to that pleasant scent and want to use it again. I wanted to create a product that would make people feel this way.

"Things that can become a habit"

I think it's very difficult to make it a habit.‎‎So, what is the reason why we can't make it a habit in the opposite way? Probably, to put it simply, it's because it's "boring". Or isn't it because it has become "a task"?

No matter how strong, no matter how cheap, if you stop washing,if it doesn't become a habit, your shoes will stay dirty.‎

Not just once, not just for the first time, but in order to make it a habit‎and to always keep you beautiful, ROSY LILY's products aremeticulously crafted in every aspect,including design, scent, and product lineup, while naturally possessing powerful cleansing properties.

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"Make shoe cleaning a habit with ease and fun."

The convenience of not having to rinse‎and the‎pleasure of a very good scent allowsで、 靴洗いにストレスを感じることなく習慣にしてもらいたい。 ブランドメッセージにはこういった想いがこめられています。

Representative's Monologue

In addition to the five types of scents you can choose from now, we are also planning to regularly release a limited quantity of special scents.

The process of creating a scent involves not only the cost of the raw materials for the fragrance, but also the cost of the perfumer's work in blending the fragrance.

Preparing a variety of scents costs far more than you might imagine.‎Only ROSY LILY would go through such trouble, but we managed to make it happen by begging the production factory.

だって、好きな香り見つけたいし、新しい香りに冒険したいし、その日の気分でも変えたりしたいじゃないですか？

好きなアロマを使うような感覚で、好きな香りに包まれて何かするなら、退屈な靴洗いの時間だって、きっと楽しくなるはず。

I want you to wash my shoes while thinking in your mind,"Hmm, good scent."That is my wish.

4 years have passed since 2020 and it's the 5th year

HISTORY

ROSY LILY

ROSY LILY is in its fifth year of operation.

The brand that created "Shoe Shampoo".

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ROSY LILY is a brand that plans and develops shoe care products for women, under the concept of "changing your footing changes your heart." We launched our brand in 2019 and‎created a new category and term "Shoe Shampoo", which is about washing shoes with foam for the first time.

Received a lot of support.

Introduced in various media such as magazines and TV.

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Our very unique shoe shampoo has received a lot of support and has been introduced in various media. Due to rights issues, we cannot provide images, but it was introduced on various TV programs, such as "Hirunandesu!".

First exhibition at Big Sight

More than 500 samples are out of stock.

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The first exhibition at Big Sight, where we prepared a washing station where shoes could be cleaned on the spot, was a great success. Many people got to experience the quality of our products.

You can also buy it at the store.

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On sale at LOFT, Hands, Ainz, Incube, Yodobashi, etc.

*Some stores do not carry the product.

Review Summary

Check the points of concern!

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ROSY LILY has sold a total of 160,000 units since its launch in 2020, and has already received 4,828 reviews (as of January 14, 2025).

There are so many reviews that it would be difficult to check them one by one, so I categorized them by topic. Please check the topics you are interested in and use them to solve your concerns and questions.

Check the necessary reviews.